Prep for visibility with a brand awareness expert
Are you ready to increase brand awareness? Add some sizzle to your marketing efforts? Or, revamp an existing brand?
 
Getting your brand “out there” can be daunting. You may start creating buzz on social media but eventually, you’ll want to incorporate strategic PR into your marketing mix. 
 
With over 25 years of experience running PR programs for some of the leading lifestyle fashion, beauty, and home decor brands in the industry, Giselle bridges the gap between today’s lightning-speed communications and yesterday’s relationship-based style.
 
Giselle’s unique talent shines when she’s helping her clients avoid large agency retainers for something they should be doing on their own; building long-term relationships.
 
“My mission is to help them reach their full potential by leveraging media and influencers to create momentum and growth.”
Get in touch
When you work with Giselle, you can enjoy the refreshing simplicity of working with an expert.
Giselle Argentin designs and executes custom marketing communication programsthat amplify core brand messages through strategic efforts.
An executive with over 30 years experience in the public relations industry, Giselle champions lifestyle brands and bridges the gap between today’s lightening-speed communications and yesterday’s relationship-based style.
Programs are developed from the intentional listening and absorbing of the current situation, the identification of what’s missing and the designing of a dynamic fit-to-measure program.
Giselle’s unique talent shines when she’s helping companies build strategic liaisons, awareness and buzz for their product and service.
“My mission is to create value for companies by helping brands reach their full potential organizing communications into appealing, strategic and cohesive initiatives that are effective, relevant, compelling and newsworthy.”
Get in touch
Plan
  • Brand/New Brand Development  
  • Brand Management: Program Plan
  • Brand Communications
  • Digital Communications: SEO/SEM
  • Key Message Development
  • Ideation & Creation
  • Newsworthy Story Creative
  • Communication Plan Elaboration
  • Business Development
  • Brand Identity Art Direction
Develop
  • Bilingual Media Relations
  • Strategic Events: Brand Experience, Trade, Industry & Consumer
  • Cross Promotion Opportunities
  • Press Junkets, Media Tours (North America)
  • New Product & Service Launches (North America)
  • Event Management (North America)
  • Marketing: Advertorial, Sponsored Posts
  • Influencer/Brand Ambassador Programs
  • Project Management
Execute
  • Strategic Alliance Facilitator
  • Partnership Collaboration & Management
  • Team, Vendor & Agency Management
  • Social Media Management
  • Media & Blogger Relations
  • Mentorship & Coaching
  • Client Relationship Management
  • Budget Management
  • Media Tool Creation: Press kits, Brochures, Video
  • Content Creation
Brainstorm
  • Brand/New Brand Development  
  • Brand Management: Program Plan
  • Brand Communications
  • Digital Communications: SEO/SEM
  • Key Message Development
  • Ideation & Creation
  • Newsworthy Story Creative
  • Communication Plan Elaboration
  • Business Development
  • Brand Identity Art Direction
Develop
  • Bilingual Media Relations
  • Strategic Events: Brand Experience, Trade, Industry & Consumer
  • Cross Promotion Opportunities
  • Press Junkets, Media Tours (North America)
  • New Product & Service Launches (North America)
  • Event Management (North America)
  • Marketing: Advertorial, Sponsored Posts
  • Influencer/Brand Ambassador Programs
  • Project Management
Implement
  • Strategic Alliance Facilitator
  • Partnership Collaboration & Management
  • Team, Vendor & Agency Management
  • Social Media Management
  • Media & Blogger Relations
  • Mentorship & Coaching
  • Client Relationship Management
  • Budget Management
  • Media Tool Creation: Press kits, Brochures, Video
  • Content Creation
Brainstorm
  • Brand/New Brand Development  
  • Brand Management: Program Plan
  • Brand Communications
  • Digital Communications: SEO/SEM
  • Key Message Development
  • Ideation & Creation
  • Newsworthy Story Creative
  • Communication Plan Elaboration
  • Business Development
  • Brand Identity Art Direction
Develop
  • Bilingual Media Relations
  • Strategic Events: Brand Experience, Trade, Industry & Consumer
  • Cross Promotion Opportunities
  • Press Junkets, Media Tours (North America)
  • New Product & Service Launches (North America)
  • Event Management (North America)
  • Marketing: Advertorial, Sponsored Posts
  • Influencer/Brand Ambassador Programs
  • Project Management
Implement
  • Strategic Alliance Facilitator
  • Partnership Collaboration & Management
  • Team, Vendor & Agency Management
  • Social Media Management
  • Media & Blogger Relations
  • Mentorship & Coaching
  • Client Relationship Management
  • Budget Management
  • Media Tool Creation: Press kits, Brochures, Video
  • Content Creation
Because it takes inspired ideas
an executive-level like-minded team
AND FOLLOW THROUGH
to garner attention and endorsement from top media and influencers
Let’s connect
Because it takes inspired ideas
an executive-level like-minded team
AND FOLLOW THROUGH
to garner attention and endorsement from top media and influencers
Let’s connect
Because it takes inspired ideas
an executive-level like-minded team
AND FOLLOW THROUGH
to garner attention and endorsement from top media and influencers
Let’s connect
About Giselle
Led by an entrepreneurial spirit, a love for connecting people and an affinity for cleverly marketing businesses, Giselle advocates for traditional values of PR and fuses them with a healthy dose of cutting-edge digital tactics.
Working with U.S. brands like Donna Karan, Anne Klein and Hanes Hosiery, Giselle’s career got off to a Devil Wears Prada-inspired start in NYC in the eighties. There, she enjoyed an extraordinary 10-year-career before returning to Montreal.
While coordinating tourism events for Le 1000 de la Gauchetière for seven years, Giselle led her own PR agency for over 25 years opening a satellite office in Toronto and running North American programs.
A passionate optimist and a respected mentor, Giselle balances work/life with skiing, walks along the water, alternative health and spiritual practices, and horses (a favorite pastime she shares with her daughter).
About Giselle
Led by an entrepreneurial spirit, a love for connecting people and an affinity for cleverly marketing businesses, Giselle advocates for traditional values of PR and fuses them with a healthy dose of cutting-edge digital tactics.
Working with U.S. brands like Donna Karan, Anne Klein and Hanes Hosiery, Giselle’s career got off to a Devil Wears Prada-inspired start in NYC in the eighties. There, she enjoyed an extraordinary 10-year-career before returning to Montreal.
While coordinating tourism events for Le 1000 de la Gauchetière for seven years, Giselle led her own PR agency for over 25 years opening a satellite office in Toronto and running North American programs.
A passionate optimist and a respected mentor, Giselle balances work/life with skiing, walks along the water, alternative health and spiritual practices, and horses (a favorite pastime she shares with her daughter).
About Giselle
Led by an entrepreneurial spirit, a love for connecting people and an affinity for cleverly marketing businesses, Giselle advocates for traditional values of PR and fuses them with a healthy dose of cutting-edge digital tactics.
Working with U.S. brands like Donna Karan, Anne Klein and Hanes Hosiery, Giselle’s career got off to a Devil Wears Prada-inspired start in NYC in the eighties. There, she enjoyed an extraordinary 10-year-career before returning to Montreal.
While coordinating tourism events for Le 1000 de la Gauchetière for seven years, Giselle led her own PR agency for over 25 years opening a satellite office in Toronto and running North American programs.
A passionate optimist and a respected mentor, Giselle balances work/life with skiing, walks along the water, alternative health and spiritual practices, and horses (a favorite pastime she shares with her daughter).
Giselle Argentin
giselle@ga-associates.com
Tel: 514.743.2736
45 Stirling Ave, suite 201 LaSalle H8R 3N9
Giselle Argentin
giselle@ga-associates.com
Tel: 514.743.2736
45 Stirling Ave, suite 201 LaSalle H8R 3N9
Giselle Argentin
giselle@ga-associates.com
Tel: 514.743.2736
45 Stirling Ave, suite 201 LaSalle H8R 3N9